- COMING SOON -
- BACK BY DEMAND -
- ARTIST APPROVED -
- PRODUCT WE LOVE -
- COMING SOON - - BACK BY DEMAND - - ARTIST APPROVED - - PRODUCT WE LOVE -
COLOR CONSERVE Shampoo & Conditioner
Reviving a classic: artist-approved, modernized color protection.
BACK BY ARTIST DEMAND
NEW COLOR CONSERVE™
Reviving a classic: artist-approved, modernized color protection. You asked. We listened. Reintroducing Color Conserve™ Shampoo and Conditioner, available only in Aveda salons.
Specifically formulated to work in perfect harmony with Full Spectrum™ hair color
Tested and validated with Aveda colorists and color experts behind the chair
Provides up to eight weeks of color protection*
Original Color Conserve™ pure-fume™ aroma featuring lavender, geranium and grapefruit
Vegan and cruelty-free. 97% naturally derived**
WHY WE LOVE IT
*
WHY WE LOVE IT *
FADE FIGHTING FORMULA
Fade-fighting botanical cleansing system
Gently cleanses while helping remove color-dulling impurities, such as minerals and metals.
Biofermented lactic acid
from sugar beets helps seal and smooth the cuticle for incredible shine from roots to ends
Certified organic plant oils
help condition and hydrate hair, leaving it soft and manageable
THE LEARNING WALL EXPERIENCE
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• Conduct a quick hair care consultation by asking the following questions:
• Tell me about your hair.
• What is your primary hair care concern?
• If color protection is not the primary concern and the guest has color-treated hair: “What are you using to protect your hair color?”
• If color protection is the guest’s primary concern: Introduce Color Conserve™ to the guest.
• Open or remove the cap of the Color Conserve™ Shampoo bottle, and invite the guest to experience the aroma.
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“Color Conserve™ Shampoo and Conditioner gently cleanses without stripping, removes color-dulling minerals and metals and helps seal the cuticle, leaving hair feeling clean, light and refreshed and keeping color salon-vibrant for up to eight weeks.”
“It is made with an aroma featuring lavender, geranium and grapefruit.”Description text goes here
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DURING THE CONSULTATION
“Tell me about your hair.”
“What is your primary hair concern?”
If color-treated: “What are you currently using to protect your
hair color?”NOTE: Even if protecting color isn’t the primary concern, it’s still important to introduce Color Conserve™ and the concept of rotational therapy.
“Based on our consultation, I want to introduce you to Color Conserve™ Shampoo and Conditioner. It’s been tested and validated with Aveda colorists and color experts, and it leaves hair feeling clean, light and refreshed while keeping color salon-vibrant for up to eight weeks.”
RESOURCES & TOOLS
