Explain to your guest that you’d love to customize their experience today with an Aveda aroma.

Start by asking, “How do you want to feel today—calm, invigorated, uplifted or blissful?”

When your guest says uplifted, introduce the Beautifying collection. Based on what the guest shares, show them products that fit into their current routine, plus a bonus product they might love outside of their routine, such as the Bath Bar or Foaming Hand Wash.

• “Because you want to feel confident and uplifted, I’m going to use the Beautifying aroma today. Beautifying was created to inspire feelings of clarity, balance and well-being. It features Aveda’s signature Pure-Fume™ aroma, crafted with pure flower and plant essences, including certified organic rosemary, lavender and bergamot.”

• “What body care products do you currently use? I’d love to show you products that could fit into your current routine, along with a few bonus products I think you might love.”

“Because you want to feel calm, I’m going to use the Shampure™ aroma today. Shampure™ was designed to inspire calm, comfort and relaxation. Launched in 1989, it features a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang-ylang.”

• “What body care products do you currently use? I’d love to show you products that could fit into your current routine, along with a few bonus products I think you might love.

“Because you want to feel invigorated, I’m going to use the Rosemary Mint aroma today. Rosemary Mint was created to energize and renew. Introduced in 1999, it features an invigorating blend of certified organic rosemary and peppermint to awaken the senses.”

• “What body care products do you currently use? I’d love to show you products that could fit into your current routine, along with a few bonus products I think you might love.”

“Because you want to feel blissful, I’m going to use the Cherry Almond aroma today. Cherry Almond was created to inspire feelings of joy, comfort and optimism. It features Aveda’s signature blissful Pure-Fume™ aroma, crafted with 38 pure flower and plant essences, including tonka bean, certified organic orange and ylang-ylang.”

• “What body care products do you currently use? I’d love to show you products that could fit into your current routine, along with a few bonus products I think you might love.”