Breast Cancer Awareness Month
October is Breast Cancer Awareness Month, let’s use this month as an opportunity to ‘care for the world we live in.’ Join our BCRF Fundraising team, and submit your salon donations here!This is a cause close to our heart: the Breast Cancer Research Foundation (BCRF) is a nonprofit organization founded in 1992 by Evelyn H. Lauder, daughter-in-law of Estee Lauder. She in turn founded our parent company. BCRF is the only national organization strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country.
WHY BCRF
LIMITED EDITION BEAUTIFYING HAND RELIEF MOISTURIZING CREAM
Aveda is donating $10 US from the purchase price of each Limited Edition Hand Relief™ Moisturizing Creme with Beautifying Aroma to cruelty-free research through the Breast Cancer Research Foundation® (BCRF).
Engage your salon team in our Hand ritual using the limited edition BCRF hand relief to start the conversation around BCA this October! Click below to refresh your knowledge and watch the video.
If we join together, we can make a difference.
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If we join together, we can make a difference. *
CRYSTAL’S STORY
DOTTIE’S STORY
I’m Dottie Rathel, Owner of Face the Day and Tuscany Salon Spas. In the fall of 2023, after almost canceling my yearly mammogram because I was too busy, I went to my appointment. After being called back for sonograms and later biopsies, I received the news I never expected: I had synchronous breast cancer in both breasts.
I was diagnosed with Stage 1, Grade 2 invasive ductal carcinoma in both breasts, with no lymph node involvement. Since then, I’ve been through countless tests, surgeries, including a bilateral mastectomy, and various treatments. Thankfully, I did not need chemotherapy or radiation.
Needless to say, I kicked cancer’s ass! When I asked my oncologist what I should call my status, he told me, “You are cancer-free, in remission, and you are a survivor.”
Being cancer-free doesn’t mean it’s all over. I still fight every day to stay cancer-free, and I never take that for granted.
My grandson told me breast cancer should be called “chest cancer” because men can get it too. So men, pay attention to your bodies. Women, please get your mammograms. Don’t put it off.
Mammograms matter. They could save your life. They saved mine.
A powerful reminder of why early detection matters, Dottie Rathel, Owner of Face the Day and Tuscany Salon Spas, shares her personal journey through breast cancer, survivorship, and the importance of making your health a priority.
Breast Cancer affects the lives of so many of our loved ones, sharing our stories takes bravery. Crystal Whatley from Venue Salon in Lakeland, FL shares her mom's story of her battle with Breast Cancer.

